Aboutthe platform

Online SEO Tools began as an internal toolkit built by a small team of technical SEOs who were tired of paying for utilities that should be free.

Today it is an open, ad-free platform giving every marketer the same generators, validators and guides that large in-house teams take for granted.

Explore the toolkit
9+ years

Working on technical search programmes across retail, SaaS and publishing.

480,000+

Schema blocks and metadata sets generated by the community.

30+

Long-form guides maintained against current search documentation.

Our comprehensive

search approach

Elena Vasquez

We kept seeing the same pattern — good teams losing weeks to messy markup, scattered audits and guesswork briefs. This platform exists to turn all of that into one clean, repeatable workflow.

Elena Vasquez

Founder & Technical SEO Lead

toolsguidesaudits